Cake Business School



And you don’t have to work 24/7 or sell a piece-of-art cake for 20 dollars.

Listen up cake lover!

Let me ask you something.

When you first started thinking of your cake business, what were your dreams?

Was it: bring people’s visions to life in form of a cake that fits the occasion and spreads joy… And I’ll make great money doing it!

… I’ll finally get to do work that I love — every. single. day.

… I’ll design my lifestyle the way I want, doing things I love

But once you took the leap, you realized that this whole running-a-cake-business thing was a lot harder than it looked.

The reality is much darker….


  • Where are my clients hiding?
  • Why do I always attract cheapskates?
  • How do I get the attention of “great” clients?
  • How do I charge my worth?
  • If I raise my price, no one will buy?
  • But how does that street corner bakery charges 3 times more for a cake that isn’t half as good as mine?
  • Why am I mot selling enough cakes?
  • Why don’t I have a waitlist?
  • I should be well on my way by now…
  • I HATE borrowing money from my spouse for cake supplies!!!??!


Your cake business is quickly becoming a buzz-kill…a liability…a money sink hole and you are second-guessing your decision to start in the first place.

What if you could:

  • Make money doing what you love most
  • Don’t have to reduce your prices in order to sell “enough”
  • Don’t have to work yourself to the bone round the clock
  • Don’t have to start sweating at words like “SEO” and “BLOGGING”
  • Don’t have to chase your tail trying to learn the gazillion how-tos of cake business
  • Get this show on the road, make tons of money and show all the MOFOs and naysayers who told you it can’t be done!

You are good at cake.  

You love cake and it loves you back.

Whether fondant (or buttercream), with hours lost on YouTube,  Pinning away or reading cooking books/blogs but love designing that ‘bucket list’ cake.

You love cake.  (It’s just the best fun, right?)

Chocolate BallsSure, there are things that you suck at.

  1. Do you need branding? Where do you even begin to know about branding?
  2. How to I charge what I am worth?
  3. Where do I begin with bookkeeping & Excel spreadsheets
  4. How do I keep up with inquiries and emails and deadlines?
  5. What is SEO? Is it a new fondant colour?
  6. Websites? How do I find time for blogging? Do I need it?
  7. How to create a business plan?

Enter: Cake Business School

The first of it’s kind ”school” that actually shows you how to make money doing what you love … and it doesn’t even cost an arm + a leg (heck it doesn’t even cost a fancy drink!)

Cake Business School

So that you:

  • Make money doing what you love most
  • Don’t have to reduce your prices in order to sell “enough”
  • Don’t have to work yourself to the bone round the clock
  • Don’t have to start sweating at words like “SEO” and “BLOGGING”
  • Don’t have to chase your tail trying to learn the gazillion how-tos of cake business
  • Get this show on the road, make tons of money and show all the MOFOs and naysayers who told you it can’t be done!

Cake business school will finally and conclusively answers all the how to’s that have been haunting you ever since you started.

  • HOW to make CONSISTENT income, so you can live the LIFE YOU DESERVE
  • HOW to build that awesome website (you’re a cake artist, not a computer nerd!)
  • HOW to OUTSELL & BEAT the COMPETITION with every man and his dog starting cake businesses
  • HOW to START, the nitty gritty, the legal, the HOW TO’s of cake biz
  • HOW to MARKET & SELL, without being a ‘cheesy salesman’
  • HOW to get that ridiculous WORK / LIFE Balance. (It must be a pipe dream, right?)
  • HOW to GROW that cake business into the RAVING freaking SUCCESS that you KNOW it should be!
  • HOW to be a BETTER Person / Caker / Mum / Partner without losing your cool
  • HOW to LOVE this Cake Business (again) as it’s been sucking you dry for too long!

Each one of these is idiot-proof, step-by-step training that leave no room for guesswork.

“Cake Business School was my motivation and my confidence to action my plans for a cake decorating business. Those plans would of stayed as dreams for years if it wasn’t for CBS.

Rebekah provided solid information, practical how-to’s and fantastic support. It really does take the fear out of those first steps. I loved the emails and I could read them and action them as it fit into my life.

I would recommend CBS as especially as you will not need another enrollment and you individual attention! Do it! Just do it!”


Get nearly 25% off 6-month enrollment and free BONUS: a seat on Live Pricing Workshop before 31 August 2017!

The details of the Pricing Workshop will be emailed immediate through plus the full details are here

Hi! I'm Rebekah

I started Angel Foods in 2010 to escape the idea of working for some idiot who didn’t appreciate my work.

I loved cake and had always dreamed of starting a cupcake business. So, I got registered and started selling at the markets. It got crazy busy, taking cake orders and selling wholesale to cafe’s & restaurants.

At 9 months we Franchised! Crazy, hey? Over the next 2 years, we sold 12 franchises nationally, trained them in cake decorating and set up their businesses.

While writing an eBook and selling online.

While also, shooting cake decorating videos for sale online and on YouTube.

Fast forward to now…

  1. I am a YouTube Sensation with 8000 Subscribers and 1 million views
  2. I get 10 000 visitors per month on my website
  3. I make sales regularly through my website and am also Cake Business Teacher.
  4. Get Google ranking #1 #2 #3 #4 for my keywords (this isn’t paid to rank – it’s organic. And that is in 8 months of consistent blogging, which is quick!)
  5. Written 8 books + 2 courses which are for sale (hello, passive income)
Cake Business is my jam and I am (freak-ish-ly) good at it.

And you can be too.

Steal my best-kept secrets, templates + formulas to run a cake business that makes money and gives you the freedom you crave

This cake business is your dream.



How do I know?  Because I have the same dream.

Here’s what I discovered …

The secret of creating a BUSINESS YOU LOVE, and turning into a profit making machine is ALL about Cake + Business.

And I’m not talking about going to UNIVERSITY or a certificate.  It is about KNOWING that you need to learn to grow.  It is smart business.

The key to success is bundled up within Cake Business School.

EVERYTHING you need to know, in one place.  Templates, guides, worksheets, video training and other like-minded people!

People who get WHATEVER is going around and around in your head & you don’t really have someone to talk to. 

(…And if you do talk to someone, they politely nod, cause they don’t get it.  And then ask when you are getting a real job? ….Aarrrghhhh!

Get the right ingredients to start, grow and market your online business…


This is for you if...

  • Not yet started a cake business or just starting OR have been in business for YEARS
  • You are not confident in pricing your cakes (cupcakes, sweets, cookies, cake pops, baked items, goodies)
  • Don't know what your profit margins are (not sure what that even is) and never have any money in your account
  • Struggle to get customers to book at your prices and are always discounting

This is not for you if...

  • Know all the pricing strategies, used them all and none work
  • Already know your profit margins are are fully booked out

Cake Business School  Is NOT just for Cake Decorators

It is for any food business at any stage.  Of course, this course covers selling cakes.  That’s a no-brainer. But it’s about so much more than that.

It’s about making money from your PASSION, whatever gets you fired up!

If you love decorating at home for friends OR can’t get a Food License from your (special) council, but still LOVE food & want to make a business out of it.

Think about food bloggers, sharing recipes with the hope of one day publishing a book, sharing tutorials and selling from your website, becoming a YouTube superstar, of getting more cake orders (of course), of specializing as wedding cake designer, becoming a cake teacher travelling the world teaching classes or getting your product on supermarket shelves.

If you think BIG & have a billion ideas with food + money…Cake Business School is for you!

Hobby Cake Makers, looking to START a cake business

Food Bloggers, wanting to start their website, but not sure how

Cake Decorators, that have been in business for 1, 2, 3, 5, 10, 20 years.

“I’m living the dream! I have a successful business which is my sole income, pulling in 37% GPM, which I think is pretty good considering I haven’t hit the 1-year mark yet!

The pricing module is worth the enrolment fee alone, as I gained more confidence in pricing. Instead of undercharging, I am now charging like a boss. 

I also found the confidence in approaching customers and other businesses 

What I love the most about the service is Rebekah. Rebekah always makes the time for those who need a little extra attention and always friendly and professional.”


Get nearly 25% off 6-month enrollment and free BONUS: a seat on Live Pricing Workshop before 31 August 2017!

The details of the Pricing Workshop will be emailed immediate through plus the full details are here


Access to training modules already in the vault (listed below). Plus new training modules added monthly. Plus these bonuses:

  • Including ‘Nitty Gritty Biz Documents Done For You’ with Templates, Guides, Order Forms, and Cake Serving Guides. ALSO, ‘5 Hot Tips on How to Blog & Get Google Ranking’ and ‘How to Make Extra $100 From Facebook Advertising in 1 Day’.
  • Access the full library, which has 25 videos on cake decorating, from butter cream, piping, palate knifing, ganache, covering a cake in fondant, cake pops, topsy turvy, stacking, layering & recipes.
  • Cake Business Group: Surrounded by a group of Caking & Foodie lovers of life + business. Masterminding is the bees-knees of having an amazing business. It is the difference between surviving or thriving.
  • ''How To'' Video Training: Step-by-step video training from editing photos, setting up YouTube video, getting cake orders, setting up market stall, tax, uplevelling your biz, how to make money, marketing, advertising and editing videos.
  • Member Shares: Get your business shared on social media with member shares! Get the buzz of excitement when your latest & greatest is shared to thousands of peeps.
  • Secure Members Site: Exclusive members only area (where the cool cakers hang out)
  • 24/7 Email Support + Red Carpet Treatment
  • HOW to LOVE this Cake Business (again) as it’s been sucking you dry for too long!

This is the basic building block (and MOST important thing to learn in business.)Who are you selling to & why?

  • Who is your Target Market (who are you wanting to hand over the moolah?)
  • Marketing & Advertising (& don’t worry, we talk about doing this on a budget!)
  • Getting cake orders in CONSISTENTLY, every single week!

From charging for profit (including pricing guides, cause you guys love them!) to looking at the future goals of your business.  If you want to save for a house, we are going to make that shit happen.

  • HOW to MAKE MONEY for your future big dreams.
  • What courses, products or CAKE-Y stuff you can SELL, to bring in more money
  • Includes Pricing Guides

How to cement yourself in your Niche as the ‘go to’ person.  From the 3D artist, cake teachers, gluten free, youtube, recipe’s, or WHATEVER direction you are want to take

  • Find out WHAT will sell, and yes, you will have money in the bank
  • HOW to start, what to write (or video) about that people will LOVE
  • Have people throw money at you, LITERALLY. (okay, not literally.  But you will make money, guaranteed)

From websites, platforms, plug-ins, themes, opt-ins.  Whether you are starting out, already have a website and looking at updating.  And this is people WHO are NOT TECHY.  Cause I’m not either!

  • Where to start on WEBSITES
  • How to SELL from your website, while you are sleeping!
  • Setting up emails that connect with your website (& your customers!) with How To Guides, ’cause that’s how I roll

The money is in the list… the email list that is.

And peeps going to your website are looking for a solution to their problem (ordering cake, for example?) and you don’t want to lose that potential customer when they leave your website.

Automated emails and follow up are made easy with a video tutorial from a MailChimp expert. All done in under 17 minutes!

  • How to set up MailChimp account & create an Opt-in form
  • Putting Opt-in form on your website … & connecting all the dots

Being on as many social media platforms is essential in any business. It means more people can find you. The kicker is you can share what you sell and people get to ‘know’ you. This creates more sales. Pretty cool, hey?

Learn how to:

  • Set up your own YouTube Channel
  • How to record your first video (& no fancy equipment) – spend $0 on equipment and editing tools!
  • Behind the scenes on how Angel Foods TV has 7 800 subscribers and nearly 1 million views in 3 years!

Not blogging was my #1 BIGGEST mistake I made, in the beginning of my business and I don’t want you to make the same mistake! Blogging is the reason I have sold $thousands of dollars of products and how I got to Google ranking #1 in 8 months.

  • What to Blog About?
  • Your very 1st blog & how often to blog
  • How to make money from blogging (my secrets shared!)

Most people think registering a business name gives you legal rights to a business name and/or logo.

It doesn’t. Trademarking your business is the only way you can have legal ownership.

  • What is registering a business name?
  • What is trademarking?
  • How much does trademarking cost?

There is a very smart way of advertising (that equals sales) vs. wasting your money.

This module Guest Expert takes through step-by-step video training on a smart Facebook advertising campaign and yep, ca-ching it means sales!

  • What is Facebook advertising?
  • When do you need to advertise?
  • How to set up a Facebook ad with step-by-step video tutorials

My *secret* of how I built my business incredibly fast) and had so many (too many!) customers, and that I was able to franchise the home cake business model at 9 months into business.

But, my secret? How did I get so busy so quickly? Orders out the wazoo? Fully booked out AND making good money.

  • I call these the Rainbow Layer Money Makers and is exactly what I taught Franchisees on growing their business
  • By having a combination of 3 income streams you earn more money, build a larger customer base and get fully booked out
  • Behind the scenes of what these 3 income streams are and how to incorporate into your biz!

You know the feeling of wanting to run before you can walk (and tripping over your own toes & becoming stressed by it all)…

When you look at others and they seem like they: are so much more talented, have so much more time and have great hair!

  • I call this Comparison-itis and it’s like a disease.
  • 3 red hot ways to (Ninja-Kick) & Beat Comparison-itis
  • Sharing my personal recipes for success

For those considering selling your good(ies) whether cookies, jars, edible toppers, flowers or sugar craft online, having an Etsy shop is a great option!

Etsy is a handmade marketplace and for sugar craft such as edible toppers, it is a brilliant additional income stream.

  • Beginners Guide to setting up an Etsy shop
  • How much does it cost to set up & sell from Etsy store?
  • 10 Steps to Creating an Etsy listing

Today I bust the myth of work-life balance and how to really have it all.

One of the most common questions and concerns is how to grow a cake business around kids, family, work, job, study, health and whether it is really possible?

  • I’m here to tell you it is possible (I’m proof), let alone the other entrepreneurs and business owners out there
  • 4 steps to the ever elusive balance!
  • How to make “Moonlighting” work around your sweet biz

This easy step-by-step video tutorial shows exactly how to create (design) your own baking business logo using a free program (Canva) with a guest expert. 

  • a free program available to anyone with the internet
  • very easy to use (even for the tech challenged)
  • Perfect for cake decorators, cake businesses, cupcake, cookie, cake pops and sweet bakeries.

We all know we eat with our eyes first and that is the same for our customers! Have good images will make the world of difference to your business.

  • 5 tips to take better cake photos + how to cut a perfect slice of cake!
  • very simple (easy) photo editing (with a free program)
  • how to watermark your images

With guest expert, we cover the different social media platforms and what is getting the best results for cake decorators and the baking industry.

  • Choosing which social media platform/s will work in your business best
  • Branding and what types of post and scheduling ost
  • Including: Social Media Action Plan

Instagram has become increasingly more important part of the baking industries social media strategies. Guest experts show how it is helping drive sales and more customers plus brand awareness. Instagram works really well for products that photograph well (and cakes are very photogenic!)

  • How to get orders from Instagram using hashtags, promoting and Instagram stories
  • 11 steps on how to ‘pimp’ or improve your cake + baking Instagram account

  • Hot tip on what is working best


Pinterest is perfect for cake businesses, as it is a very visual platform (like a Google search engine for images!) 

  • How to turn Pinterest into website traffic (and then into sales
  • How I 5 x timed my website traffic in 6 weeks, with just 10 minutes per day work!
  • My re-pinning strategy video tutorial

20 Lessons over 20 Days to Become a Better Cake Decorator. You get this course (valued at $97) completely free and will teach you the basics and more of better decorating. Enrol today!

  • Cupcake and cake buttercream decorating
  • Fondant basics plus decorating cakes with smooth finishes
  • Including recipes for butter cream and ganache


Get instant access to my Cake Business Marketing action strategy Plan to get your business ‘name out there’ with more inquiries, sales & website traffic!

  • Get the best tips for how to grow your cake + sweet business
  • With a full and comprehensive marketing plan PDF template with list of the best marketing strategies that I use + recommend
  • Step-by-step video training plus accompanying workshops to keep you on track and moving forward!

Frequently Asked Questions

Hey Rebekah, why you and not that sweet lady on YouTube who gives free lessons?
Here’s a handful of reasons: personally having a cake business, being a qualified baker + pastry cook, working in the food industry for 15+ years, franchising nationally, studying Cert III in Business Management, training hundreds of people in cake decorating + business.

How much time will it take to complete the course each month?
I ask that you put aside just 1 hour per month. If you can put aside 1 hour per week you get bonus points and A+ and a gold star! (Plus you will get more results).

Is Cake Business School for international students?
Yes. While I charge in AUD (Australian Dollars) because I’m in Australia, CBS is very much an international school.


How much does it cost?
The cheapest option is $1 AUD (Australian Dollar) for the first month. Consider it like a trial period. The second month is just $9 AUD p/m with payment taken out 1 month after sign up. This page is the 6 month deal costing $39 AUD. 

If you use a different currency or in a different country, the cost will automatically convert at time of payment, to your preferred currency. The amount will depend on the conversion rate at time of payment.

When will the course start?
You get immediate access straight after payment and you create your own membership username and password.

How long will I have access, I’m worried I’ll fall behind?
No worries, you have access for as long as you are a paying member. Whether you get married, have holidays (or, you know, life), there is no such thing as ‘behind’.

Get nearly 25% off 6-month enrollment and free BONUS: a seat on Live Pricing Workshop before 31 August 2017!

The details of the Pricing Workshop will be emailed immediate through plus the full details are here